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Electronic Communications

I went into this class a little confused at what we were going to learn.  I sort of went in thinking we were going to master all of the social websites such as twitter and facebook etc.  Getting to see how they work and how they were made and why we use them.  We are already pretty much master at those websites but it would have been cool to see how they really worked and they story behind it all.

When the class actually started up and I realized what we were going to do, I was pleasantly surprised!  I had surprisingly never touched photo shop until I learned how to in this class.  It’s something that I had always wanted to learn and sort of knew what it was but never really got the chance to do it.  I think that the photo shop and the video editing were my favorite parts of this class.  Because I got to experience these types of programs in this class, I’ve actually become really interested in learning more about photo and video editing, so if anyone has taken a class similar to this, and you enjoyed it please let me know!

I liked the podcast assignment as well, I mostly liked editing it thought.  I don’t really feel like I’d ever be into making them regularly or doing that for a live radio station, but I could probably get into the editing portion of radio.  I wish I could take more photography classes because it’s something that I’ve always been kind of interested in, I just never knew where to start or if I was any good at it!  The photo assignments helped me to realize that spark as well.

Overall I loved learning about the variety of things that we were taught.  We went from podcast, to slide show, to blogging, to editing, to making our own advertisement.  I learned things that I’ve always wanted to learn but hadn’t gotten the opportunity to explore.  This class has sparked my interest in many areas!

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Online portfolio

It’s tough to judge a portfolio based on just its setup because a particular setup can work well for one person, but it can be all wrong for another.  It depends based upon the kind of information you’re trying to display, you’re expertise, and the people you are trying to reach through your online portfolio.  I think an online portfolio can display your knowledge of web design or general computer skills as well as show off your resume and projects.  An online portfolio is a great way to present yourself to potential clients.  It’s easy for them to see who you are and the work that you’ve done without having a portfolio sent to them or you having to come in and show it to them.  I think the biggest part of having an online portfolio is to also show your personality through it.  Most likely they have not met you before they look at your portfolio and if your portfolio can show your personality and who you are, you will be much more personable to them because they can see not only your work but who you are through your online portfolio. 

http://www.melger.com/

This is my sisters online portfolio.  Her name is Melanie German and she is an advertising major who is working with Apple.  I think the setup it eye-catching and different from what you typically see in an online portfolio.  I think the graphics show her creativity but it is also easy to navigate and is short and to the point.  HIRE HER 🙂

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Subliminal Advertising

The video above is one of my favorites.  I think it’s hilarious that advertisers themselves can’t even tell when they’re being advertised to.  I don’t think they necessarily used “subliminal advertising.”  Subliminal advertising is a tricky concept though.  Subliminal advertising is  promotional messages the recipient is not aware of, such as those played at very low volume or flashed on a screen for less than a second. Its effectiveness is not supported by scientific evidence, and its use is considered a deceptive business practice in some jurisdictions, according to businessdictionary.com.  The problem is that technically, we are being advertised to without our knowledge or consent constantly.  Advertisements are all around and this video shows us how easily we are influenced and affected by advertising without our knowledge. The video below is a video another example of subliminal advertising which is more of an example of the subliminal advertising that people usually think of.  This video shows the show Iron Chef and somewhere in this show an advertisement for McDonalds shows up and is played for 1/30 of a second.  McDonalds and Iron Chef both claim that the advertisement was a technical problem and was added into the frame by accident and that it was not meant to be a subliminal advertisement.

“In ads every detail is put there intentionally to do something to the viewer.
One purpose is to DISTRACT you from something (focusing your attention away from something and towards something else)
Another purpose is to seize your attention–and hold onto it, perhaps for days, weeks, months–without you realizing that someone has intended to seize it.”  From poleshift.org
This shows that advertisers work to get the attention of the consumer and to keep them thinking about the product long after their advertisement is over.  I don’t believe that most advertiser try to subliminally advertise and trick their consumers, I think that advertisers do test different responses to different tricks of advertising to keeping their consumers attention.  I also think that a few of these “subliminal advertisements” were never meant to be subliminal in the first place.

“Subliminal advertising, as some call it, is primarily a set of techniques that focus and defocus the viewer’s attention and awareness. Doing this has an impact on what the audience will be able to consciously recall about the ad and what it will remember, but not be able to consciously recall.
In magazines, for example, the advertiser’s main problem is that the typical reader gives a full-page ad only a glance in passing. Less than 3 seconds, typically, the time it takes to slowly turn a page and glance at it as it goes by on the way to the next page.
So, in a magazine or newspaper, how can the potential buyer’s attention be captured and focused, in the absence of what tv depends on: motion, music and ‘natural’ sound, and a human voice?
To do this more efficiently, different levels of attention can be “managed” within microseconds of each other so that the most conscious level of perception will partially mask, but will not overwhelm low-level awareness at one or more other levels.” also from poleshift.org

http://www.poleshift.org/sublim/ntro/The_Advertiser%27s_Problem.html

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Air Optix Ad

This is my commercial assignment for electronic communications! Hope you like it! Feel free to give any feedback! Thanks!

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Run and Tell that

This viral video is a play-off of the original video the bedroom intruder.  This video is hilarious and is has great audio and visual effects.  It was very well produced and is now even being sold on iTunes!  During the on-campus shooting earlier this week, many students made their statuses warning to hide yo kids, hide yo wives, and hide yo husbands cause they shootin errbody on campus! I think it became a viral video obviously because it’s funny but also because it has simple phrases that you can pass on to your friends.  This is one of my favorite videos by far!

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Good Video

Okay, I know this video is not a steady video, the camera man is not the best videographer and could have used a tripod.  But I think that the editing makes up for it.  The editing and add-ins are clever enough to make up for it.  There aren’t any particular angles, but there are plenty of colorful and visual effects a long with add-in pictures and words with music as well.  My sister is the one who made this video so I’m a little biased but I think that it is a well-edited video, it’s funny, clever, and you can understand it.

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